SEARCH ENGINE OPTIMIZATION AND MARKETING (SEO/SEM)

This test measures the IT and Marketing Professional’s knowledge of search engine optimization (SEO) and search engine marketing (SEM). It includes identifying and implementing relevant keywords in digital ads and websites for increased web traffic, as well as...

GOOGLE ANALYTICS

This test measures the Marketing and/or IT Professional’s knowledge of utilizing Google Analytics for insights and web analysis. It includes tracking data, measuring traffic, creating reports and running content experiments. It also covers integrating Google...

GOOGLE ADWORDS

This test is designed for Marketing and IT Professionals who use Google AdWords for digital ad campaigns. It covers creating and managing ads, delivering ads to websites and mobile devices and the various reporting tools and features available to adjust and enhance...